CUSTOMER STORY | ORLY × ROIAI ONE

How Orly Moved Chargeback Disputes Off One Analyst’s Desk

October 9, 2026 · 3 min read

ROIAI One’s AI employee Roy took over the manual work of building and filing retailer chargeback disputes at a business that had been running the entire process by hand.

CustomerOrly CorpUse caseRetailer chargeback disputing

“It significantly improves the overall quantity and quality of our dispute submissions.”
Ruby Antebi • Orly Corp

1 ANALYST

Previously dedicated full time to manual chargeback disputing

HIGHER QUALITY

Reported change in the disputes now being filed

100%

Reported recommendation for the disputing workflow

The challenge

Before ROIAI One, chargeback work at Orly was entirely manual. One analyst was dedicated to it full time, creating chargebacks and disputing them by hand, as thoroughly as the hours in the day allowed.

Root-cause analysis happened only opportunistically. When someone noticed a trend worth fixing, the team would look into it, but the work competed for time with everything else on the same person’s desk and there was no systematic pass over recurring causes.

Ruby Antebi, a Principal at Orly Shoes Corporation, wanted to change two things. Less labor required on Orly’s side, and better odds on the disputes that were actually filed.

Business riskWhen disputing depends on one person’s available hours, both the number of claims filed and the evidence behind each one are capped by capacity rather than by merit, and recoverable dollars go unclaimed when the time runs out.

Why Roy

Orly did not run a competitive evaluation. Orly became ROIAI One’s first customer. What Ruby was buying and investing in was narrow and specific: a way to take the manual disputing work off his team without lowering the standard of the claims going out.

A clearer way to dispute

Roy takes over the assembly and filing of retailer chargeback disputes, the work Orly’s analyst had been doing by hand. He gathers the supporting evidence, builds the claim, and files it. The number of disputes Orly can pursue is no longer bounded by how many one person can prepare in a day, and the analyst’s time moves to the cases where her experience changes the outcome.

The reported impact

Ruby has reported the reduction of manual-work without hesitation. One thing is for sure: the disputes Orly now files are higher quality than the ones it was filing before.

Lasting changeChargeback disputing is no longer one person’s full-time manual routine. The analyst who owned it has moved laterally into a different set of responsibilities.

Human expertiseRoy does the assembly and filing work; the analyst’s chargeback experience stays where it is worth most, on the cases that call for a judgment rather than a process.

Customer perspective

“If you are drowning in chargebacks, I would recommend Roy a hundred percent.”
Ruby Antebi • Principal • Orly Corp

Some studies name the customer; others are anonymized. Figures quoted are illustrative of the case described and are not a promise of recovery.